- ECommerce Website Design and Creating Custom Paypal “BuyNow” Buttons -

One of the most important aspects to consider when selling digital products online, and implementing a new ecommerce website design, is how to provide a secure and easy payment solution for the immediate delivery of digital products. Paypal offers most of the ecommerce payment solutions necessary for an ecommerce website business, with a couple of minor, but significant exceptions.

When developing an online ecommerce web site that sells digital products, such as Ebooks and Edocs it is imperative to enable customers to automatically download the products immediately after they purchase them. This is one of the main reasons why people buy digital products online. However it is also just as important for authors and artists to protect their work from Internet hackers. Thus an ecommerce payment solution needs to protect both the buyer and the seller. Paypal addresses most of these needs by enabling online purchases via the use of encryption technology and “BuyNow” ecommerce Buttons.

However, there are limitations to Paypal’s standard ecommerce encryption and “BuyNow” Button tools that can make the online purchase of digital products less than a positive experience.
With Paypal’s standard merchant tools a seller has the ability to create unique encrypted Paypal payment buttons with unique return URL hyperlinks displayed on the final Paypal payment page, however there is a significant limitation.

The advantage of creating separate return URLs is that the seller can create separate download pages that have hyperlinks to each separate downloadable digital product. The problem, however, is that the URL is referenced by a fixed “Return to Merchant” title message on the final Paypal payment page. This “Return to Merchant” title is unclear to the buyer and consequently many customers do not click on it to go to the download page. Instead they get angry and frustrated and contact ecommerce website designers and webmasters to vent their frustrations.

The simplest way to solve this problem is to be able to change the return URL title “Return to Merchant” to something like “Click here to Download Your Order”. However this is easier said than done as it is impossible to do with Paypal’s standard Merchant tools for creating Paypal “BuyNow” buttons. The major reason for this is that most ecommerce website designers select to have their Paypal buttons encrypted when creating the Paypal buttons using Paypal’s “BuyNow” create buttons tool. They do this so that Internet hackers can not easily find the download pages on their website and effectively steal the product. The root problem however is that when the encryption option is selected under the Paypal “BuyNow” buttons utility tool, it becomes impossible to edit the “Return to Merchant” text.

The key solution to this problem is to use open source encryption tools such as OpenSSL (Open Source Secure Sockets Layer). OpenSSL is a free tool kit that can be found on the internet and that allows ecommerce website designers to create and encrypt custom Paypal buttons.

To learn more about ecommerce website design and creating and encrypting Paypal BuyNow buttons see: http://www.homeadditionplus.com/Bid-Sheet-Ebook-info/
Selling-Ebooks-Using-Encrypted-Paypal-Buttons-Ebook.htm

Before you run a successful online store, first there are many factors needing consideration before you even think about opening online store. These factors range from the payment method, security, advertisement, to website building. Simply put, e-commerce hosting is not a game, and like everything else in life, you have to do your homework before you can be successful.

To run a successful online store, first you have to have an idea on what type of business you want to do. The best strategy for online store lies in it being a niche market. Hence customers that come calling usually know what type of items they wanted; and good online store will have that specific product because the store specialize on the market.

But before you have customer come knocking to your online store, your store must first be known. Just like in real world, a store that is not known by anyone will not be able to sell its product. This is why online store need advertisement. There are many ways to advertise your online store including using twitter and email campaigns. The better the media of campaign you use, the higher the traffic it will generate. High traffic generally means high number of potential customers.

However, just advertisement is not enough. Once you have customer, you will need the tools for customer to do transaction with. You will also want your customer to know that your online store is reliable hence you might want to consider using e-commerce hosting. This is the hardest part for online store. The reason being you can hire a programmer to make a website for you and integrate tools that your customer may need; but you cannot buy credibility and reputation.

What your online store needs to encourage users to buy your products are credit card merchant account and PayPal with security features on your website. First of all, the most known payment tools are credit card. If you do not have a merchant account, how will you accept any credit card payment? Exactly, you cant. Now the other method of payment which is quite well known is PayPal. For customer that wanted the added security, they may want to use PayPal instead of credit card payment and hence is the reason why your online store needs to have both type of payment tools. The usage of security feature in your website is just that, to provide security.

The very first thing a consumer will want to have before he or she buy a product is the security that their account will not be stolen when used for online transaction. For this reason, there is something called e-commerce hosting. This e-commerce hosting is basically a shopping cart hosted by trusted website on which customer may have their personal data stored hence the added security for both buyers and sellers.
All in all, it is not easy to run a successful online store. Additionally, it is an extremely good idea to use e-commerce hosting in order to induce purchase from customers.

E-commerce can be defined as process of communicating and transacting online through the internet. Prior to the advent of the internet the buyer and the seller needed to meet face to face to clear any doubts and for the transaction of money. The situations have changed drastically and it is now the internet that acts as a connecting media between the buyer and the seller.

Some of the key issues considered for designing a good E-commerce website design are as follows.

Competition:
There is neck and neck competition among different websites to cater to the buyer. Retaining a current buyer is equally as important as creating a new one. In these times one cannot afford a buyer to go to the competitor. For this the buyer has to be facilitated with options at ordering and cost. The website should be having embedded software for shopping cart and exhibit the feedback from the earlier buyers. Tools like PayPal that help in easy transaction of money needs to be used. The facilities provided to the customer can only help at staying ahead of competition.

Reference:
There is nothing wrong in visiting your competitor’s website. This can be of much help because it can reveal what strategies they use to get the customers buy their products or services. This can also throw light on how the website needs to be designed and developed.

Costing:
When the manufacturer comes directly in contact with the buyer with out any mediator, the price of the product is going to be without the charges levied by the mediators. This at times can prove to be cheap and cost effective too.

Interaction:
The e-commerce website should be designed in such a way that it interacts with the buyer and creates a report with him/her. The more the interaction the more is the customer satisfaction and consequently more the referral market.

Ease of Home:
The efficiency of E-commerce is dependent on, how much comfortable is it to the customer, for buying the offerings of the website. If the navigation through the website is made easy, the buyer easily finds what he/she is searching for, can easily place the order for what he/she wants to buy and pay the charges directly through the internet. The feedback of the buyer should be positive. This makes it clear that the E-commerce website needs to be designed after considering the prime importance of customer satisfaction.

Search Engine Optimization:
The E-commerce website design should be considered relevant by the search engine. Some of the features taken into consideration by any search engine are keywords, keyword phrases, links, compatibility with the browsers and ease at navigating through the website.

The efficiency of any E-commerce website can be optimized through maximizing the number of clicks, and converting the visitors into buyers. This depends directly on the E-commerce website design.

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Browsing through the different search tabs on the upper portion of the website shows sufficient information that can help a customer make a choice.  These search tabs like dual brush, all natural, how to use, clinical trials, frequently asked questions, as well as a charity tab informing customers that a certain percentage from Dulash sale goes to The Human Society of the United States as proof that the product is not tested on animals.  Basic to all online websites, a shopping cart system is provided.  However, the website does not provide any information on whether payment can be through PayPal or any major credit cards.

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