You may have seen these recently in various places, you may have heard people talking about them in the realm of mobile and wondered what the heck they are. Quick response codes (known as “QR” codes) are a very convenient way to display a small bit of information that is easily scanned and processed typically by mobile devices. Allowing physical items to almost become interactive, by providing information that is easily scanned like a website URL.

To make a simpler analogy, most people are familiar with Universal Product codes (known as UPC codes). Everything you buy at the grocery store (and almost any store these days) has one of those that the cashier will scan. The computer then immediately knows what the product is based on the code that it picked up.

Does anyone remember the days of grocery shopping and the cashier had to punch in the prices and codes for every single item you purchased.

They had to memorize most of these in their head and if they forgot? They had to pickup the loud phone, make an announcement in the store asking for someone in that department to help them out.

Think of QR codes as UPC codes but instead they’re used in a much broader spectrum, not just to ‘identify’ products but to convey ‘information’ of some kind.

Basic QR Code Usage

The most basic (and popular use) of QR codes is to display website information (a website address). Lets say you’re at a trade show and you’re walking by my booth. You want to find out more information about my company, so you open up your phone and start fumbling away trying to type in some long URL (that is on my display) into your browser, and off you go.

The other option would be for me to display a QR code (on my display), you take your phone and scan it just like cashiers scan items at the grocery store, and your phone automatically starts loading my website, how is that for convenience?

What about billboards outside on the street, or bus shelters while waiting for public transportation.

You can place these little codes anywhere. People with free scanners on their phones (iPhones, BlackBerrys, Androids, Nokia, etc.) can quickly scan the QR code and find out more information, like opening up a website.

Whole Foods Market (popular in the US/Canada) uses these in their stores. I was recently sitting down to have a bite to eat at the one in Yorkville Toronto, and on the table where I was sitting was a table tent with two QR codes.

It was obvious where they would take me if I scanned them, one would take me to their twitter account, the other would take me to their facebook page.

If I was interested in checking out their twitter or facebook page, rather than opening up each respective app and going to the search function and typing in their name etc. (I likely wouldn’t, too much effort) I could pick up my phone, scan the QR code and automatically open each page!

You can find a lot of examples of QR codes online, here are a few more:

Airline Boarding Pass

This is an interesting one because you use your mobile to display the QR code rather than scan it.

In this case, the airline sends you a QR code that you display on the screen of your phone. This allows the airline while at the airport to scan your unique QR code which represents your passenger information (your digital boarding pass).

Wine Bottles

A lot of vineyards are placing QR codes on their bottle labels. When you’re out and try a bottle you like, you want to find out more information, or browsing in a wine shop, you may want more information. So rather than writing a long URL out (which most people aren’t going to go type in for lack of convenience), you can scan the bottle just like the cashier will. The only difference is your QR code scan is to give you more information on the wine/vineyard (sales stuff), and the UPC scan is to identify the item in stock and figure out how much of your money to take.

These QR codes are all over the place in Asia, and they’re becoming more and more common in Europe and North America. Just walk around and you’ll start noticing these things.

Just the other day while doing a keynote presentation at a local college on social media, there was a big banner up for birth control, HUGE banner. At the bottom of the banner was a ….. you guessed it, QR code:

Anyone with a QR scanner on their phone could quickly scan that QR code at the bottom and be on their website in a second or two.

What They’re NOT For

I’ve seen people put QR codes on their website and quite frankly that just defeats the purpose and nobody will ever scan it. The point is to take people from the physical world to the online world. If someone is already browsing your website, facebook page, twitter, some online ‘property’, they’re already there. If I’m on my phone, I can exactly scan my screen of my phone with my phone’s camera now can I?

QR Code Generation

Creating your own QR code could not be any easier. There are countless websites online that allow you to easily generate a QR code image. You take the image they give you and print it on whatever you want, place it wherever you want, it’s a ‘label’ so to speak. Here is one to get you started: => http://qrcode.kaywa.com/

QR Content

Though typically QR codes identify URLs you can essentially represent any piece of information you like, here are some examples:

Website URL Send a text message Send an email message Address Book record (vcard) Display some text on your screen Any bit of text you like

What determines the success of what you put there is how it’s read and consumed. So that means the scanner has to know what to do with the ‘text’ it reveals after scanning the QR code. So almost every scanner I’m aware of knows what a url is and will open it for you. Most will allow you to ‘start’ a text message (it will not create/send one for you). But when get into more complicated (not as popular) usage, they won’t always work.

I have an app on my iPhone that does not handle address book entries, while the other one does. So even though you can represent many things with a QR code, it’s ultimately up to the scanner to understand what to do with the text and that is why the URL is the most popular, as it’s the most widely used and supported by all QR code scanners.

The recession has been rather tough on American consumers, but luckily the recession is now over and the customers are coming out of the woodwork to buy during the Christmas season. That’s all well and good, however, the smartest consumers are still a little sketchy, and they are saving their dollars, and shopping for discounts, and opportunity buys. Who can blame them right?

What if I told you there was a book that can help you save money on nearly everything you buy in every category that you’re shopping for? It’s true, in fact in this book nearly everything you could think of, that you’ve ever purchased is listed. And there are one or two paragraphs giving you a secret techniques and tips to getting the best deal. Everything from shopping for the best bank account with the best services, and lowest fees, to finding the best service plan for your cell phone.

“More Secrets and More inside Information,” By Boardroom Reports

The authors of this collaborative work and the editors have done a fine job searching out all the things that you might buy. Perhaps, you wish to negotiate the price on cleaning your pool, or want to save money on your auto insurance, or maybe you want to find a way to get a better deal on dog grooming. Would you like to know when the best time to go grocery shopping is?

All these things and more are listed in this book. It is literally the personal finance insider tips guide to saving money. And, right now everybody wants to save money, and make their dollar stretch as far as possible. This is something you should always do whether the economy is flying, or still submerged. Indeed, I hope you will please consider this and perhaps, get this book for your personal library so you can start saving money today.

The fastest way to get debt free fast is to start an envelope budget. Also known as a money jar budget, this can change the way you deal with your finances.

The biggest problem with those who don’t budget is overspending. Overspending happens in your variable part of your budget where you have all the breathing room. While you might not be able to do anything about loan payments, mortgage payments and other fixed expenses like your utility bills, you can control your spending.

A money jar budget can help you learn to spend with cash instead of living on credit and can help you get rid of debt as well. Not only does it teach you to live within your means but it can help you pay down your debt quickly.

You can use envelopes or jars for your budget and you need to stick to it. Consider grocery shopping once a week only and only visiting the bank machine once a week to use your ATM card just to take out the cash you need for the week.

Fill your envelopes or jars with your cash based on the variable budget you set for yourself and with the rest of your pay, split it between your fixed bills, paying down debt and your savings account. A great way to save is to allocate a percentage of your budget and have your bank directly transfer that amount on each payday to your savings account.

Another tip is to make your funds less available. Consider lowering your daily withdrawal rates or not using a debit card so that you will be living on cash and not spending so much. Get rid of your higher interest debts and if you choose to consolidate, be sure you don’t run the old debts up again.

Budgeting will make a huge difference in your ability to save and have financial freedom. While it may today seem like it will be restricting to start living within a budget, there is long term gain that actually equals financial freedom.

Some say it is the declining value of the dollar; others blame drought, oil prices, and the mortgage crisis. No matter who or what you blame, the certainty is that the American economy is in crisis. Despite appearances and rhetoric, the depth of the crisis confronting Americans and the world go deeper than many are willing to admit. While economic pundits and politicians are finally using the word “recession,” there are those who are beginning to think depression.

This past weekend we went grocery shopping at the largest retailer in the area, one that is the largest worldwide. What became immediately clear was that there were many wholes in the shelves which, on any normal Saturday morning, would have been stocked to overflowing. In addition to our normal bag of flour having risen from $2.99/5lb. bag to $4.99, it was clear that this commodity was in short supply. The same was true for rice, eggs, meats and many other staple products. The shelves were certainly not bare, but the gaps and low stock was clearly evident. While this could have been attributed to late deliveries, concern rose the next day when a friend went shopping at a different chain and found a similar situation; jacked prices, no flour, little rice and obvious gaps in product stock.

There is no question that rising fuel costs are having a dramatic impact on food prices and availability. Reports are aired everyday about the soaring costs of staples. The truck driver rally in Washington, D.C. could not help but go unnoticed by the media as the plight of drivers worsens. Still not sure how widespread and how deep this problem had reached; I conducted a very informal survey of various writer groups nationwide. Being an author and always watching the world around me for ideas, it seemed that members of such groups would also have their fingers on the economic pulse in the areas in which they lived. I sent a survey to numerous groups and asked what they were seeing at the stores in terms of prices and product availability; whether they were going alter their purchasing habits; if they were going to buy more or less consumer goods; how they would spend their “economic stimulus check;” the price of gas in their area and if they were going to change their eating, driving and shopping patterns. The results, which are being verified by growing news reports on the economy, are frightening. One cannot help but wonder if some of the events that led to the Great Depression of the 30′s are being to be repeated. In the late 1920′s there was overproduction, a growing gap between rich and poor, a large increase in foreclosures and large stock investments by those who were really on the economic margin. Does this sound familiar? Given attempts by the Federal Reserve, Congress and even businesses to try to stimulate consumer buying, are we in a situation where a silent desperation pervades those in the economic know?

The survey spanned the nation. Writers in both cities and rural areas from the East Coast to Alaska to the Mid-West responded. While I will not report every response, I will show the nature of most responses along with some interesting quotes and thoughts from those who sent in the survey. The following are typical responses (by the time this article is published I am sure the numbers will be a little out of date-I am sure they will all be higher):

“Yep, seen it, experiencing it here in farmland rural Pennsylvania where cow manure has become THE fertilizer – the only one that won’t bankrupt. Feeding a household of five including two always hungry teens, it’s glaringly obvious things are going downhill. Our cupboards are dwindling to the barest of bare necessities. Our veggie garden is doubling this year and I’m checking into a chicken coop. Has anyone seen the price of eggs? Eggs for crying out loud! They more than quadrupled in price in just a few weeks here.

I read somewhere that 25% of the US grain has been taken for alternate fuel possibilities – can’t find it again and have to ask if it’s true? If so, whose stupid idea was that? Don’t take it from existing supplies, make it. I’m thinking maybe my hubby isn’t so nuts in busting his behind running his mother’s grain farm along
with his full time job this year. I may pitch in. I’ve got family in all areas, farming (grain and livestock), trucking, construction, and I’ve seen how all of it is being hit.”

“I’m tacking on some things that worry me. I came from California where I made a decent wage. When we moved to TN a few years back, housing was much cheaper here than CA, but that was about all. Everything else was equal, food, clothing, cars, etc. Gasoline was still a little cheaper.
Wages here are 1/2 of what people make in California, and very few companies provide any type of medical or dental insurance. I was shocked to learn that the job I’d done for over 23 years in California required the completion of a master’s degree in TN, which I do not have, yet the salary was 1/2 of what I made. They would not allow me to apply, even though my qualifications were a perfect match for the job.”

“The typical wage here is $8.00-10.00 per hour. My husband is a truck driver for a local company and makes $14.00 which is considered high. Of course, his company provides no insurance or extra money towards such. I noticed today that gasoline has climbed another 2 cents to $3.57 and diesel is $4.72. Already my husbands company is cutting back on runs and trying to combine them, so we’re very worried about our financial future. I wonder how people who make $8.00 can afford the fuel to get to their job. Basically they are working to buy gas to get to their job…where will the money come from for all their other expenses. It’s very scary.”

“It just ticks me off beyond belief that we are paying over a billion dollars a day for a war, borrowing money from China and our economy is going down the toilet, but President Bush, when asked will still claim that we’re in good shape.”

“I live in south central Kentucky where nothing is close. Driving is a necessity. If gas prices get much higher, we are thinking of getting an Amish cart and training one of our horses to be driven. It would take all day to get to town but we could go to the convenience store.

We still have good availability of products but the prices are going up in the supermarkets. I no longer buy beef. Instead I have a friend who raises Black Angus cattle and we split a cow. I have a friend who is raising sheep so I will probably buy a couple of the lambs. I shop at the Amish bulk food store in the county and save a lot over the supermarket prices. I will be eating fresh veggies all summer, grown in our garden or those of my neighbors. Gas prices are $3.59.9 for regular as of last Sunday. Over $4 for diesel! I combine errands and don’t leave my farm unless I have more than one place to go in the same direction. We are eating out less. We are planning on saving the stimulus check. Just an aside, my daughter-in- law is in retailing in NYC and she says we are in a major depression. People are just not buying.”

“In the Seattle area, wild salmon is going for $19.99 a pound, gasoline at
Costco $3.65 at the regular gas stations $3.79 a gallon. People here are
driving less, eating out less, and purchasing food at the lower end stores
such as Grocery Outlet and Cash and Carry. We were in a huge Asian market
one week, rice stacked up as high as an elephant’s eye. Now just try to find
regular rice – many of the people here are purchasing rice to send to
relatives overseas.”

“Unfortunately, I am a volunteer driver for Catholic Charities – IE, I haul people who don’t have transportation to the doctor – so have little control over my gas consumption. I drive 700 to 900 miles a week so buy from 30 to 50 gallons a week. They supposedly pay us for our gas used, but are consistently six months or so behind in updating their prices and the past six months have been the worst ever.”

The following are snippets of responses from around the country. It is evident that people are frustrated and even frightened. While products are available, the current trend in prices is continuing upward. Recent reports indicate that state governments are cutting back on budgets and employees; tourist destinations are already feeling the pinch and more and more storefronts are displaying “space for rent” signs. Since many plan on reducing driving, this summer does not bode well for that industry. Agriculture reports show late plantings of corn and wheat crops and who knows what summer weather will unleash. It is clear from U.N. reports that the food situation is rapidly declining in poorer nations as droughts and floods destroy staple crops. I am sure many of the comments that follow are a mere shadow of what is beginning to happen in your area as well:

I used to be able to buy a pack of chicken breasts for $3 or $4, now the same pack is $7.
I traveled to Spartanburg where gas was $3.29/gal (middle grade). When I got back to ATL to fill up, it was $3.49/gal. Last weekend, I paid $3.69, now it is $3.79 or $3.89.

Saturday is usually a busy day in Fayetteville, but there were no cars in all five lanes at one of the busiest intersections. Some of the independent stores had no cars in parking lot and it looked like they were closed.

How will you use your economic stimulus check? Put it in savings!

Gas $3.74 Rockford, IL.

Prices, though? Meowza! They are up, and rising! But am I buying what I don’t really need? Not on your life. Not with heating oil where it is, and climbing. I’m trying not to take unnecessary trips, and I’m certainly not eating out very often. I’m using my old lawn mower, which I had thought about replacing this spring.

I haven’t noticed any shortages except the “sale items,” but prices have definitely increased.
I have received mine (stimulus check) as a direct deposit, and it will stay in the bank. I don’t plan on buying anything new, just my usual necessities.
$3.89 for medium grade.

I haven’t noticed a decrease in the availability of basics, but prices have risen considerably here in PA–this includes basic such as eggs, flour, butter….Eating and shopping will all be dependent on what I can afford. I anticipate, if the prices keep rising, having to forgo some of the necessities.

In SE Michigan. Prices, however, are another story. Eggs have doubled, milk, dairy products skyrocketing. Good beef cuts (steaks, prime roasts, etc.) are a rare buy in our household these days because they are so expensive. Fish/seafood products are also beyond reach as a steady diet.

Save those left-overs and use them as part of a creative low-cost menu for tomorrow’s dinner.
Get caught up on a bill or two and treat ourselves to a gourmet (home cooked) dinner.
$3.65/gal.

Less frivolous foods, the munchies, you know. Bulk peanuts and fresh raw veggies make good inexpensive snacks. 86 all the packaged crap. Drive only when and where necessary. Make a list. Plan a driving session in a well-routed circle that accomplishes several chores in one outing. Planning for a vacation now includes high on the list, “how much will it cost in gas to get there and back?” Shorter trips/destinations if you are driving a car.

I’ve noticed the prices skyrocketing – quadrupling in a matter of weeks for some things like eggs… A lot of what I used to get I can’t find local anymore.

It will go toward an alternate heating source, most likely a wood burner in the basement.
Last I looked, diesel was $4.59 a gallon and today’s local report said low grade is now $3.62.
Anything we do over the summer will be local, no major travel.

Rural farmland in the mountains of Pennsylvania where the cost of living is very low and so is the average family income.

I am concerned about stories on the news about Sam’s Club and others
rationing rice. Is there a rice shortage?

I live in Arizona in a town between Phoenix and Tucson. There is no real public transportation in my area, and, with summer temperatures going well into
the triple digits for about 4 months of the year, riding a bicycle really isn’t an option.
Let’s face it. The American people are getting hosed by greedy speculators who are driving the price of oil, (hence food prices) artificially high.

I don’t blame people for not buying. Prices are going out of sight. Yesterday, gas here was $3.79 and I bet it’s up from that today.

Food prices are up varying percentages, from 15-percent to nearly 50-percent on many less expensive cuts of meat. Hamburger (80 percent lean) has risen from about $1.99 per pound a year ago to nearly $4 per pound.

Overall, my daughter said the supermarket tab here for her family of four has jumped from about $130 per week to nearly $200. Also, shortages of some products are starting to become apparent, with some shelves bearing large gaps in mute testimony to lack of availability of rice and flour…
Hope that helps.

As to gas prices: Spokane, WA prices range from $3.50 to $3.70. I live in a small town where our one station is $3.87 for unleaded. More to the point, Diesel in Spokane that has more effect on food prices is about a dollar higher at $4.50 to $4.80.

Unfortunately, I am a volunteer driver for Catholic Charities – IE, I haul people who don’t have transportation to the doctor – so have little control over my gas consumption. I drive 700 to 900 miles a week so buy from 30 to 50 gallons a week. They supposedly pay us for our gas used, but are consistently six months or so behind in updating their prices and the past six months have been the worst ever.

So what does all of this mean? The early warning sign are there and I would strongly suggest that people keep an eye on commodity report, climate calamities, and, of course, the price of fuel. There is little doubt that people will be tightening their belt, going out for meals less, traveling shorter distances and using their “stimulus” checks to keep their head above water this summer. Living in a region that depends on fuel oil, it is scary to hear that contract prices for hearting oil less winter will approach $4.00/gallon. This will surely collapse to the economy in the Northeast. If diesel continues to rise, truckers will be at a loss and food will simply not be delivered to stores. Already, many truckers who deliver saw logs are calling it quits. How long can fishing fleets absorb continued price rises? Summer employment looks bleak. The key is to be alert and be informed.

Is there is bright spot here? If you read my article, “The Mother of All Course Corrections,” you will see that the consumer is now in a position to finally make intelligent buying decisions. You can affect what is produced with your valued dollars. If you stop buying the junk food, stop buying sodas, buy only healthy foods and cereals, the market will have to respond. This is your opportunity to finally make a difference in terms of what is produced and what you consume. Insist on quality and use your power to create a more sensible, sustainable economy. The time is at hand for choices, choose wisely!