Guys who are ready to ask for a woman’s hand in marriage will inevitably attempt to figure out how much money they should spend on a diamond engagement ring, what the diamond will cost them and whether they will be able to afford a diamond engagement ring for their fiance. Most people have heard the expression that diamond engagement rings cost two months’ salary.

Where did the two months of salary idea come from?

The origin of the two months’ salary began with DeBeers, the largest diamond producer and diamond marketer in the world. In 1947, DeBeers decided to promote diamonds following the depressed wartime market. DeBeers launched a marketing campaign with a New York advertising firm. A copywriter penned the famous slogan “A diamond is forever” that is now synonymous with Diamonds.

De Beers wanted to bring diamonds to the masses, make them seem more affordable, instead of the wealthy and select few only being able to buy them. Accordingly, the price of a diamond for an engagement ring was set at approximately two months of salary.

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